In the Pink

Brenda Hoffert
Brenda Hoffert has always seen life through a critical lens, focusing on the big picture without losing sight of the small details. She's used these skills to build a successful career in the Arts.

While pursuing a full and diverse professional life in music, television and film, she never lost her passion for photography. “I've been taking photos since I was a teenager but when I got my first digital camera in 1999 I knew at once that the intimacy and immediacy of digital photography was the creative breakthrough I was looking for and that it would become the medium for my work as an artist.”

Her photographs are characterized by a bold use of saturated colour with images strongly defined by vertical and horizontal lines giving them a graphic crispness. “I want my work to have emotional impact, compelling the viewer to find their own story within the image, prompting them to question what is beyond the frame.”

Corporate clients for Ms. Hoffert’s photographs include BMO Nesbitt Burns, NDI Media, Larc Design and Bhatia Music. Her work has been selected for use in photography seminars, published in magazines and featured on television home décor programs.

Since 2004, Ms. Hoffert has exhibited at Swizz Manhattan in New York and galleries in Toronto including Gallery 888, Gallery 201, the Gallery at the Spoke Club, and Arta Gallery.


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WEBSITE: www.brendahoffert.com

EMAIL: brenda@hoffert.ca




Portal





Triangle





Hope



_{© Toronto Visual Artists Network 2008}